branding
Branding, also known as brand management, is made up of a set of actions related to the positioning, purpose and values of a brand. Your goal is to create conscious and unconscious connections with the public to influence their purchasing decisions.
Brand strategy
Research and insights
Brand positioning
Value proposal
brand architecture
Brand Identity
Naming (name)
Tagline (slogan)
Brand personality (voice)
brand messaging platform
Visual identity
Corporate Image (logo)
brand identity design
standards manual
Why is branding important?
In a totally globalized world, competition has increased so much that today it is essential to differentiate yourself from other companies in the same sector. In this sense, there is no doubt that the main power of Branding is its ability to identify and differentiate a brand. In addition, it is also essential for positioning, since it favors its visibility. Without it, it is difficult for the public to locate a brand.
On the other hand, branding also plays an important role in the marketing strategy, since it allows you to give it common sense and contributes to improving your strategy. Likewise, it also defines the communication lines of a brand in all channels, supports and platforms.
Corporate branding
It is branding focused on brands and, therefore, on companies of all kinds. Traditionally, when talking about generic branding, reference is usually made to this typology.
Branding for consumers
It focuses on working from the consumer to the company. That is, the way in which the company is perceived, its actions that it carries out, communicates and transmits.
Branding for collaborators
This somewhat newer concept refers to how to work on an employee’s brand. Therefore, it is assumed that the employee is considered an ambassador of the brand or company he represents.
branding projetcs
Leben Grupo Inmobiliario
Poliflora
