When a leading global brand like Zurich acquires a well-established local company, the transition requires more than just a new logo — it demands a carefully orchestrated brand implementation strategy that preserves trust, ensures clarity, and aligns with global standards.

At VQ Branding, we led the implementation of Zurich’s brand across the acquired company’s digital and communication channels in Chile. Over a four-month process, we executed a detailed plan that touched public and internal websites, digital content, visual communications, and legal branding updates, ensuring a smooth and strategic transition.